Meet AppDirect—The leading B2B subscription commerce platform

Who is AppDirect

AppDirect is a recognized industry-leading B2B subscription commerce platform, designed to simplify how businesses sell, buy, and manage technology. Headquartered in San Francisco, AppDirect is trusted by over 1,000 providers, 10,000 advisors, and 5 million subscribers globally, including major brands such as Microsoft, Google, Comcast, and Vodafone.  

Founded in 2009, AppDirect’s mission has always been to give businesses access to the technology, tools, and expertise they need to thrive. To achieve that, AppDirect created an ecosystem built on its subscription commerce platform that brings together providers who create technology, businesses who purchase technology, and experts who connect businesses with the technology they need.

The AppDirect Ecosystem—empowering digital economy

AppDirect is purpose-built to help businesses navigate the complexities of digital commerce. It takes a unique approach to solve the large search and transaction costs of selling, buying, and managing technology. 

Ecosystem Monetization and Management 
AppDirect provides a robust platform for monetizing and managing entire ecosystems, including both digital and physical services. This platform facilitates end-to-end digital commerce, enabling businesses to launch custom-branded marketplaces that can either list or sell core offerings and third-party products.

IT Procurement Made Simple
Procuring the right technology is complex. Businesses significantly benefit from working with AppDirect Advisors by leveraging their expertise and personalized guidance throughout the technology procurement process. Advisors provide support for cloud applications, connectivity services, and more, enhancing operational efficiency and optimizing investments. Its Advisors have access to AppDirect's comprehensive catalog and advanced tools, simplifying vendor management and streamlining procurement, enabling businesses to focus on growth while reducing IT complexities and costs.

Open, Agnostic, and Extendable Platform 
AppDirect's open, agnostic, and extendable platform is an essential abstraction layer designed to integrate effortlessly with existing IT systems. The platform supports integration with various business systems through a comprehensive set of APIs and connectors. Businesses can adopt AppDirect without discarding their current technology infrastructure, enabling continuous innovation and scalability. 

“Our goal and ambition at AppDirect is to be the everything store for selling, finding, buying, and managing technology for businesses through advisors. One of the aspects of AppDirect that’s very unique is that our go to market is entirely channel-driven. We have a community of advisors that we’re really proud of and that we work with to deliver not just the catalog but platform to enterprises.” Nicolas Desmarais, AppDirect Chairman & CEO

A recognized industry leader

AppDirect has consistently received recognition—for its visionary leadership, its platform capabilities, and as a great place to work.

• Marketplace platform strength—Forrester recently named AppDirect a Leader in The Forrester Wave™ Marketplace Development Platforms Report, Q4 2024. In the report, Forrester stated about AppDirect: “It exhibits across-the-board strategic superiority. Its vision to enable the flywheel of subscription digital commerce for buying, selling, and managing recurring tech services is particularly strong.” Access the report for more information.
• Visionary leadership—AppDirect Chairman and CEO Nick Desmarais was named among the top 20 channel distribution leaders in 2023 by Channel Futures. And this year, the company’s Chief Operating Officer Renee Bergeron and Chief Revenue Officer Emanuel Bertolin received joint recognition in 2024 for their outstanding contributions to the channel by CRN in their annual Channel Chiefs list.  
• A great place to work—AppDirect was recognized by Newsweek as a top place to start your career earlier this year. This reflects AppDirect's firm belief that its strength lies in the company’s people—and that’s why the company puts great efforts into creating a vibrant workforce filled with employees who are happy to be part of AppDirect.

What sets AppDirect apart

The AppDirect catalog—access to the full stack of business technology

AppDirect offers a unique way to start or scale a business. In addition to its platform strength, another key differentiator for AppDirect is its vast technology catalog that spans every area of technology, with thousands of solutions from 1000 providers. 

Whether a business is looking for the fastest internet connection available, unified communication solutions powered by a host of the top brands in the industry, security solutions, energy solutions, software as a service, AppDirect has it. 

AppDirect and Firstbase

To hear more about how AppDirect and Firstbase are coming together, read the December 17th press release.

To learn more about AppDirect, connect with the AppDirect team or head to appdirect.com.

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