Firstbase Interview with CRO Jon Ross
Discover how Jon Ross helped scale Firstbase
Discover the go-to-market transformation behind Firstbase’s 10x growth — including offshore sales pods, centralized marketing, and a killer outbound motion.
You'll learn:
- The 3 “Big Rocks” That Changed Everything
- Global expansion, an IT-first platform shift, and pricing model innovation — Jon shares how these pillars reshaped Firstbase’s trajectory.
- Building a Repeatable GTM Engine
- From disorganized priorities to structured pipeline growth — hear how Jon focused the org and scaled execution.
- Reinventing Outbound
- No territories. No SDRs. No structure. Here’s how Jon overhauled outbound with offshore pods and AI SDRs to deliver enterprise results.
- The Marketing Rebuild That Drove 40% Inbound
- Letting go of the entire team wasn’t easy — but it led to high-impact marketing that aligned with sales and pipeline.
- Scaling With Solutions Engineers
- How technical wins and demo automation helped lift win rates from 6% to 22%.
Watch the recording of our webinar on how space and equipment are key components of company growth and scale.
